Understanding Apparel Traceability: How Aware™ Technology Helps Verify Product Claims

Traceability technology like Aware™ helps organizations verify product sourcing and sustainability claims, providing transparency and confidence in responsible purchasing decisions.

By Lizbeth Stewart

Published on 05/04/2026|Updated 3 weeks ago

As sustainability expectations continue to grow, many organizations are asking an important question:

How can we be confident that the products we purchase truly meet environmental and sourcing claims?

One emerging solution is traceability technology—tools that allow buyers to verify where materials come from and how products are produced.

One example of this technology is Aware™, a platform designed to track the journey of apparel from the origin of its fiber to the finished product.

A small tracer is embedded into the material during production, allowing the product to be verified at each stage of the supply chain. The data associated with that product is stored securely using blockchain technology, creating a transparent and tamper-resistant record of its origin and movement.

For organizations focused on responsible purchasing, this type of verification can be especially valuable. It provides confidence that sustainability claims are supported by documented evidence rather than assumptions.

Not every product requires this level of traceability. However, in situations where transparency matters—such as sustainability reporting, grant funding, or public-facing programs—tools like Aware™ can help organizations demonstrate accountability and make informed decisions.

As new technologies continue to emerge, our role is to stay informed, evaluate their practical value, and share those insights with our customers. Responsible choices are strongest when they are supported by clear, reliable information.